Ariel

Ariel (full name: Ariel Motor Company Ltd.) is a British car manufacturer specializing in low volume performance vehicles. Ariel was founded by Simon Saunders in 1991 as Solocrest Ltd., but was renamed in 1999 to Ariel. Ariel is a small manufacturer with only 19 employees.

Ariel may be most known for one of its flagship vehicles, the Ariel Atom, an extremely light and high performance vehicle.

Ariel did not appear in the first installment of The Crew nor was it available on launch in The Crew 2. Ariel made its debut alongside the Gator Rush update with the addition of the 2015 Nomad, a lightweight buggy vehicle. A year later, the 2015 Atom, a road-legal exoskeleton car, was then made for purchase.